Corporate
Profile: Who
We Are and Where Are We Going
American
Tech Supply is a domestic and international distributor for data
and telecommunications equipment and services. With offices located
in the mainland United States and stocking locations located on
both coasts, American Tech Supply can service the needs of our
customers located in all time zones in the United States. We are
also in the process of adding additional offices throughout the
US.
Founded in 1997, American Tech Supply originally had its beginnings
in 1990 as a stocking manufacturer's representative and engineering
company. The company developed key relationships with hundreds
of clients in the 1990's throughout the Western United States.
Taking our services one step further instead o setting up other
distributors for our manufacturers- we became a distributor ourselves.
The key to continued success was not just understanding the needs
of not the end user, but combining the resources and "value
added" services of our company using "Just In Time"
(JIT) though a contractor or integrator- to the end user. JIT
ensured rapid response times in delivering services and equipment-
from manufacturer to the end user. By lowering the costs of doing
business -such as stocking unnecessary items, American Tech Supply
could lower its prices to the end user, and therfore become more
competitive.
In
the early 1990's it became clear that the Internet would continue
to evolve into areas never before imagined. With Internet technology
continuing to improve, over the next few years American Tech Supply
wanted to take advantage of the many benefits the Internet had
in "marketing" a company. In the "old days"
prior to the Internet, in order to get information about a company's
services to the end user, one would have to publish and print
a catalogue. Many times by the time a catalogue was produced,
published, printed and mailed- some of the items in that catalogue
were already outdated due to the rapid explosion in technology
renovations. This is verified by "Moores Law' WHEREBY:The
observation made in 1965 by Gordon Moore, co-founder of Intel,
that the number of transistors per square inch on integrated circuits
has doubled every year since the integrated circuit was invented.
Moore predicted that this trend would continue for the foreseeable
future. In subsequent years, the pace slowed down a bit, but data
density has doubled approximately every 18 months, and this is
the current definition of Moore's Law Law.
http://www.intel.com/research/silicon/mooreslaw.htm
Since
everything in telecommunications is based on circuit boards you
could see that producing cataogues for a distributor was a major
expense. With at advent of the Internet, a company could instantaneously
update its "web catalogue" on a moment's notice. This
is how American Tech Supply became one of the first telecommunications
companies in the US to use the Internet's Web Based technology
to show and promote its products.
But
first a little background on the foundation of the Internet. Most
people have no idea how the Internet came to fruition. In the
middle and the height of the Cold War - something that began as
a "military" communications "backup" in case
of nuclear war- began evolving into something much bigger and
better- for not just the United States- but the whole international
community. In the1960's ,Vint Cerf - one of the founders of the
"Internet", was contracted out along with a few other
brilliant visionaries by the defense community to come up with
a system to allow for continued use of worldwide communications
in the event of a nuclear attack. It just so happens when nuclear
bomb goes off, EMP's (electromagnetic pulses) are formed by a
nuclear explosion- so anything containing semiconductor circuitry
are literally "fried" by the EMP pulse on the "board
level".
Therefore
all communications and equipment based on semiconductors are rendered
useless. This also included anything that was driven or operated
with a "semiconductor chip". The end result was that
the Internet was developed to allow for continuous communications
with "remaining sites or cities" around potential targets
that were already hit by a nuclear bomb- to continue communicating
with each other. For example if New York , Washington and LA,
Miami and Chicago were hit, calls and communications could be
routed thought St. Louis, Paris or Bangkok. It was simple concept
but took years of effort and deveopment to put it all together.
Whenthe Soviet Union fell in1989 we had this "Internet"
technology just
sitting there until it was released to the priviate sector. This
seamless communications protocol that was originally designed
for the military evolved into today's "Internet". Furthermore-ever
wonder where "Surf the Net" came from? I personally
asked "Vint Serf"- one of the founders of the Internet
about the word "Surf" coming from his last name "Serf"
in 1999 at a dinner in San Jose - and he just "smiled".
Somethings- are best left unsaid.
One
of the many functions of the Internet has also been to evolve
into a remarkable marketing tool necessary for day to day means
of locating strategic partners, customers and products across
the globe. Any company is now able to deliver products and services
to anyone else across the globe that owns a computer.
American
Tech Supply saw the potential in combining the Internet with "JIT"
technology- and began to build company based on this formula.
By using JIT-"Just In Time" - we place an order with
a manufacturer-then deliver the product-to the end user-in record
time. Instead of wharhousing enormous products that become obsolete
- in as little as 18 months- American Tech Supply dramatically
reduces its costs and passes the savings to the customer and we
keep the additional profit to grow the company. Its all about
increasing efficiency and reducing costs. JIT reduces costs for
everyone-including the manufacturer- providing the manufacturer
keeps up with the daily requirement of being able to take orders
and product product in a timely fashion. It
also allows the intelligent manufacturer to produce product that
it only needs- avoiding over-production that clog our waste management
systems and hurt the environment. JIT also as stated earlier,
allows the distributor-reseller partner of the manufacturer the
ability to reduce their costs by not stocking unnecessary inventory.
JIT
was first introduced to the world by Dr. Deming. Dr. Deming was
sent to Japan by President Eisenhower and General MacArthur to
rebuild war torn Japan. Having very little raw materials, fuel,
food and manufactuering in short supply, Dr.Deming had to squeeze
out every ounce of efficiency from very individual and every company
in Japan. The "effiency or "JIT" technology in
Japan is called "Kaizen" and is used throughout the
country by most corporations. Kaizen or JIT made for the ttremendous
success of the Japanese automakers such as Honda, Toyota, Mazda
and Mitsubishi from the 1960- to the 1990's. We all remember the
Detroit " Box-Car Fuel Sucking Kunkers" that all US
automakers made in the 1970 and you could not even tell the cars
apart from one another. They would break down every 5-10,000 miles-
that is if you could drive them off the showroom floor!
In
the United States this phenomenon called Kaizen-finally caught
on in the 1980's. Besides international competition, soaring fuel
and labor costs in the 1980's required Ford, Chrysler, General
Motors and other to look seriously at this "Kaizen"The
first corporations in the United States to implement this philosophy
were Ford Motor, then Chrysler, then General Motors- and now there
are thousands more following this principle. General Motors first
"invited" Toyota to their California assembly plant
and eventually struck a deal to co-produce cars in California.
This technology soon spread to their other plants.
The
key to success by using JIT, is for supplying accurate sales forecasting
by distribution to the manufacturers. Manufacturers then must
provide the distributors regional distribution holding grids or
hubs where their product flows out to the end users. Federal Express
started began using the "hub" technology in the 1970's.
It was so revoutionary that The founder of Federal express Fred
Smith got a failing grade from his college professor to propose
this principle to run a company- just a few years earlier. The
regional "hubs" would provide a logistical and competitive
advantage to any manufacturer over another who would try and ship
product from the factory. Typically a factory is not equipped
to handle such a logistical hurdle. Furthemore most manufacturing
plants today import product from a multitude of locations and
suppliers.To combine their day to day buying, shipping, and also
having a distribution center at the same facility- would become
a nightmare. Therefore the regional "wheel- hub" logistical
center makes more sense and more manageable.
In the last four years, American Tech Supply has partnered with
some of the leading corporations in the United States that provide
specific telecommunications solutions for the RBOC.s, ILEC's,
CLEC's, Fortune 500's and Government users.
American Tech Supply now offers the Internet technology as a solution
for corporations, integrators, and individuals the ability to
purchase data and telecommunications equipment right from their
desktop- and have it delivered the next day- at their doorstep
for no extra cost. We are constantly adding new partners such
as Telco Systems,Telenetics, Cisco, Motorola, Draka, Corning,
Fiberconn, Commscope and more.
American Tech Supply has also recently partnered with the TIA.
The Telecommunications Industry Association has been building
a complete B2B Intranet shopping cart for American Tech Supply's
customer;s and all of the TIA's current 5 + million visitors a
month to buy and sell telecommunications products. American
Tech Supply will be working with the TIA in marketing all their
products and services to TIA members and web site visitors. TIA
members will be getting an additional discount for the first year
to promote the TIA site- provided they purchase products via the
TIA B2B Shopping Cart Portal. Please visit www.TIAB2B.com for
more information.
We
are also looking for investors and "equity partners"
to open new offices and share in the coming expansion of our company
in the telecommunications marketplace. We welcome any new business
opportunity that makes "sense"- therfore we encourage
interest from new partners, suppliers, potential investors and
future employees that want to grow with us. We are also looking
to open additional offices throughout the United States and Internationally.
If interested in teaming up with us please send us an email below
with your qualifications. If you are interested in more information
about American Tech Supply as a partner, employee or investor,
please refer to the link below or send an email to us at : info@americantechsupply.com
If
you have any additional questions, feel free to send us an email
: info@americantechsupply.com.
Thank you for your interest in American Tech Supply.
American Tech Supply values each of its customers-
as
our only customer.
Gil
Hunter
Founder
American
Tech Supply
.
American
Owned and Operated
