American Tech

Corporate Information

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Corporate Profile: Who We Are and Where Are We Going

American Tech Supply is a domestic and international distributor for data and telecommunications equipment and services. With offices located in the mainland United States and stocking locations located on both coasts, American Tech Supply can service the needs of our customers located in all time zones in the United States. We are also in the process of adding additional offices throughout the US.
Founded in 1997, American Tech Supply originally had its beginnings in 1990 as a stocking manufacturer's representative and engineering company. The company developed key relationships with hundreds of clients in the 1990's throughout the Western United States. Taking our services one step further instead o setting up other distributors for our manufacturers- we became a distributor ourselves. The key to continued success was not just understanding the needs of not the end user, but combining the resources and "value added" services of our company using "Just In Time" (JIT) though a contractor or integrator- to the end user. JIT ensured rapid response times in delivering services and equipment- from manufacturer to the end user. By lowering the costs of doing business -such as stocking unnecessary items, American Tech Supply could lower its prices to the end user, and therfore become more competitive.

In the early 1990's it became clear that the Internet would continue to evolve into areas never before imagined. With Internet technology continuing to improve, over the next few years American Tech Supply wanted to take advantage of the many benefits the Internet had in "marketing" a company. In the "old days" prior to the Internet, in order to get information about a company's services to the end user, one would have to publish and print a catalogue. Many times by the time a catalogue was produced, published, printed and mailed- some of the items in that catalogue were already outdated due to the rapid explosion in technology renovations. This is verified by "Moores Law' WHEREBY:The observation made in 1965 by Gordon Moore, co-founder of Intel, that the number of transistors per square inch on integrated circuits has doubled every year since the integrated circuit was invented. Moore predicted that this trend would continue for the foreseeable future. In subsequent years, the pace slowed down a bit, but data density has doubled approximately every 18 months, and this is the current definition of Moore's Law Law. http://www.intel.com/research/silicon/mooreslaw.htm

Since everything in telecommunications is based on circuit boards you could see that producing cataogues for a distributor was a major expense. With at advent of the Internet, a company could instantaneously update its "web catalogue" on a moment's notice. This is how American Tech Supply became one of the first telecommunications companies in the US to use the Internet's Web Based technology to show and promote its products.

But first a little background on the foundation of the Internet. Most people have no idea how the Internet came to fruition. In the middle and the height of the Cold War - something that began as a "military" communications "backup" in case of nuclear war- began evolving into something much bigger and better- for not just the United States- but the whole international community. In the1960's ,Vint Cerf - one of the founders of the "Internet", was contracted out along with a few other brilliant visionaries by the defense community to come up with a system to allow for continued use of worldwide communications in the event of a nuclear attack. It just so happens when nuclear bomb goes off, EMP's (electromagnetic pulses) are formed by a nuclear explosion- so anything containing semiconductor circuitry are literally "fried" by the EMP pulse on the "board level".

Therefore all communications and equipment based on semiconductors are rendered useless. This also included anything that was driven or operated with a "semiconductor chip". The end result was that the Internet was developed to allow for continuous communications with "remaining sites or cities" around potential targets that were already hit by a nuclear bomb- to continue communicating with each other. For example if New York , Washington and LA, Miami and Chicago were hit, calls and communications could be routed thought St. Louis, Paris or Bangkok. It was simple concept but took years of effort and deveopment to put it all together. Whenthe Soviet Union fell in1989 we had this "Internet" technology just sitting there until it was released to the priviate sector. This seamless communications protocol that was originally designed for the military evolved into today's "Internet". Furthermore-ever wonder where "Surf the Net" came from? I personally asked "Vint Serf"- one of the founders of the Internet about the word "Surf" coming from his last name "Serf" in 1999 at a dinner in San Jose - and he just "smiled". Somethings- are best left unsaid.

One of the many functions of the Internet has also been to evolve into a remarkable marketing tool necessary for day to day means of locating strategic partners, customers and products across the globe. Any company is now able to deliver products and services to anyone else across the globe that owns a computer.

American Tech Supply saw the potential in combining the Internet with "JIT" technology- and began to build company based on this formula.
By using JIT-"Just In Time" - we place an order with a manufacturer-then deliver the product-to the end user-in record time. Instead of wharhousing enormous products that become obsolete - in as little as 18 months- American Tech Supply dramatically reduces its costs and passes the savings to the customer and we keep the additional profit to grow the company. Its all about increasing efficiency and reducing costs. JIT reduces costs for everyone-including the manufacturer- providing the manufacturer keeps up with the daily requirement of being able to take orders and product product in a timely fashion.
It also allows the intelligent manufacturer to produce product that it only needs- avoiding over-production that clog our waste management systems and hurt the environment. JIT also as stated earlier, allows the distributor-reseller partner of the manufacturer the ability to reduce their costs by not stocking unnecessary inventory.

JIT was first introduced to the world by Dr. Deming. Dr. Deming was sent to Japan by President Eisenhower and General MacArthur to rebuild war torn Japan. Having very little raw materials, fuel, food and manufactuering in short supply, Dr.Deming had to squeeze out every ounce of efficiency from very individual and every company in Japan. The "effiency or "JIT" technology in Japan is called "Kaizen" and is used throughout the country by most corporations. Kaizen or JIT made for the ttremendous success of the Japanese automakers such as Honda, Toyota, Mazda and Mitsubishi from the 1960- to the 1990's. We all remember the Detroit " Box-Car Fuel Sucking Kunkers" that all US automakers made in the 1970 and you could not even tell the cars apart from one another. They would break down every 5-10,000 miles- that is if you could drive them off the showroom floor!

In the United States this phenomenon called Kaizen-finally caught on in the 1980's. Besides international competition, soaring fuel and labor costs in the 1980's required Ford, Chrysler, General Motors and other to look seriously at this "Kaizen"The first corporations in the United States to implement this philosophy were Ford Motor, then Chrysler, then General Motors- and now there are thousands more following this principle. General Motors first "invited" Toyota to their California assembly plant and eventually struck a deal to co-produce cars in California. This technology soon spread to their other plants.

The key to success by using JIT, is for supplying accurate sales forecasting by distribution to the manufacturers. Manufacturers then must provide the distributors regional distribution holding grids or hubs where their product flows out to the end users. Federal Express started began using the "hub" technology in the 1970's. It was so revoutionary that The founder of Federal express Fred Smith got a failing grade from his college professor to propose this principle to run a company- just a few years earlier. The regional "hubs" would provide a logistical and competitive advantage to any manufacturer over another who would try and ship product from the factory. Typically a factory is not equipped to handle such a logistical hurdle. Furthemore most manufacturing plants today import product from a multitude of locations and suppliers.To combine their day to day buying, shipping, and also having a distribution center at the same facility- would become a nightmare. Therefore the regional "wheel- hub" logistical center makes more sense and more manageable.


In the last four years, American Tech Supply has partnered with some of the leading corporations in the United States that provide specific telecommunications solutions for the RBOC.s, ILEC's, CLEC's, Fortune 500's and Government users.
American Tech Supply now offers the Internet technology as a solution for corporations, integrators, and individuals the ability to purchase data and telecommunications equipment right from their desktop- and have it delivered the next day- at their doorstep for no extra cost. We are constantly adding new partners such as Telco Systems,Telenetics, Cisco, Motorola, Draka, Corning, Fiberconn, Commscope and more.
American Tech Supply has also recently partnered with the TIA. The Telecommunications Industry Association has been building a complete B2B Intranet shopping cart for American Tech Supply's customer;s and all of the TIA's current 5 + million visitors a month to buy and sell telecommunications products.
American Tech Supply will be working with the TIA in marketing all their products and services to TIA members and web site visitors. TIA members will be getting an additional discount for the first year to promote the TIA site- provided they purchase products via the TIA B2B Shopping Cart Portal. Please visit www.TIAB2B.com for more information.

We are also looking for investors and "equity partners" to open new offices and share in the coming expansion of our company in the telecommunications marketplace. We welcome any new business opportunity that makes "sense"- therfore we encourage interest from new partners, suppliers, potential investors and future employees that want to grow with us. We are also looking to open additional offices throughout the United States and Internationally. If interested in teaming up with us please send us an email below with your qualifications. If you are interested in more information about American Tech Supply as a partner, employee or investor, please refer to the link below or send an email to us at : info@americantechsupply.com

If you have any additional questions, feel free to send us an email : info@americantechsupply.com.
Thank you for your interest in American Tech Supply.

American Tech Supply values each of its customers
- as our only customer.

Gil Hunter

Founder

American Tech Supply

.

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